Safari Surge Media
Transforming Insights Into Impact
Portfolio
Brief
Street Union, established in 2018, is an online entertainment magazine. It served as an experimental project designed to enhance my proficiency in content writing and social media.
What I Did: Website Administration
I curated content and employed social media tools to boost traffic to our articles. Recognizing that the initial concept lacked authenticity, I conducted a rebranding to enhance the magazine's overall identity
Results
The project attracted over 40,000 visitors between 2018 and 2020, from 300 published blog posts. Our main source of referral was search engines, showcasing effective SEO implementation. Most of the blog posts were written without the use of AI tools and collectively generated 257 likes.
Brief
Pursuing studies in brand management and digital marketing to elevate my expertise and deliver high-quality projects for clients within the challenging and competitive marketing environment.
What I Did: Studying
I engaged in content including brand identity and development, brand positioning, digital marketing strategy, content marketing, and various other insightful marketing subjects.
Results
I earned a GPA of 68.48, receiving a distinction in project management and a merit in digital marketing strategy. I also achieved a final mark of 77% for my brand management course.
Brief
To build and grow Prestige Furniture Hub’s social media presence—specifically on Facebook - by creating engaging content, developing a brand-aligned visual identity, and running targeted ad campaigns to increase awareness and drive traffic to the online store
What I Did - Social Media Management
I developed and managed the Facebook page from scratch by creating a content plan, designing and writing posts using AI tools, and I am currently planning to launch ad campaigns to increase engagement and reach. I focused on building brand identity through consistent visuals and messaging.
Results
Over 90 days, I managed to grow the Facebook page through a fully organic content strategy. The page reached 12.5K views, 4.9K unique users, and generated 828 interactions—without any paid advertising